JUST LIKE YOU the new mercedes-benz a-class presented as a seamless continuation of a digital lifestyle. all campaign assets were concepted not only as mere eye candy, but with a specific storytelling in mind for each content piece. showcasing new product features in a more engaging and emotional way than ever before.
CAMPAIGN full circle launch campaign for the new mercedes-benz a-class in two parts: see part 1 here. concept, art and look development, layout, brand design and implementation for atl, print, ooh, digital product content, literature and crm.
MY ROLE senior art direction w/ wolfgang warzilek, daniel righi, yann fischels. CREATIVE DIRECTION veit möller, alice bottaro, sven rumpf. PHOTOGRAPHY tom craig. YEAR 2018 @antoni garage, berlin.