HEY MERCEDES introducing the new mercedes-benz a-class in two stages as a lifestyle-ready and user-centric device. the teaser and launch campaign showcase car design and product innovations such as the all-new voice control.
CAMPAIGN full circle launch and teaser campaign for the new mercedes-benz a-class in two parts: see part 2 here. concept, art direction, layout and brand design for atl, content and crm, print, ooh, web hub and digital.
MY ROLE senior art direction w/ wolfgang warzilek, daniel righi, yann fischels. CREATIVE DIRECTION veit möller, alice bottaro, sven rumpf. PHOTOGRAPHY carl kleiner. YEAR 2018 @antoni garage, berlin.