FEEL INTELLIGENT DRIVE an exclusive stage to showcase the new s-class facelift and its premium features, centred around energizing comfort control: an innovation that adapts the interior ambient lighting, sound and scent to the driver’s mood.
CAMPAIGN photography assets and full crm toolbox including exclusive pieces for mercedes-benz s-class drivers. concept, art direction, layout and implementation for print, direct and digital.
MY ROLE senior art direction w/ damon aval, david scherer. CREATIVE DIRECTION tilman gossner, sven rumpf. PHOTOGRAPHY igor panitz. YEAR 2017 @antoni garage, berlin.