DEDICATED built on the brand’s american heritage: a series of portraits for polo ralph lauren that showcase real people who dared to pursue something extraordinary and off the conventional path.
CAMPAIGN tailored digital campaign to promote the iconic ralph lauren polo shirt for zalando’s specific european consumer audience. concept and look development for photography and films on zalando retail platform and social media. over 100% growth on overall brand item sold, polo shirts in particular.
MY ROLE concept creative and art direction w/ meredith bucher. CREATIVE STRATEGY apollonia gardiner. PHOTOGRAPHY & DIRECTION ben weller. DOP sam templeton YEAR 2020 @zms creative, berlin.