NO MORE IFS, NO MORE BUTS make it easy to start exercising with little steps, every day. tailored platform campaign on zalando to promote nike’s new training gear with inspiring and motivational messages.
CAMPAIGN image and film assets displayed digital-only on zalando’s fashion retail platform. including customized brand pages, category shop banners and social media. second content phase of the nike day in, day out campaign. see part 1 here. concept, art direction, production supervision, design and layout system.
MY ROLE lead creative w/ luke atcheson. PHOTOGRAPHY yotam shwartz. YEAR 2020 @zms creative, berlin.