DAY IN, DAY OUT make sport a daily habit with little everyday steps. ’cause small changes in routine can lead to remarkable results. promoting nike’s new running gear on zalando’s fashion platform with a tailored campaign and motivational messages.
CAMPAIGN image and film assets displayed digital-only on zalando’s fashion retail platform. including customized brand pages, category shop banners and social media. first content phase of the nike day in, day out campaign. see part 2 here. concept, art direction, production supervision, design and layout system.
MY ROLE lead creative w/ luke atcheson. PHOTOGRAPHY yotam shwartz. DIRECTORS a nice idea studio. YEAR 2020 @zms creative, berlin.