Ecuación Polo
A game on twitter to win a Volkswagen.
The Volkswagen Polo was advertised in 2013 TVCs with a horse as protagonist. We created the second edition of an online twitter game to conquer a young, first-car audience.
We came up with the equation: if a Polo starts from one side of Spain, and a horse from the other, where will they meet? And… we did it for real. At DDB Spain.
My role.
Concept, art direction, web & app design. On-the-road social content assist and supervision.
DDP Spain, Barcelona, 2013.
Creative Direction: Xavi de la Cruz. Copy & concept partner: Silvia Giménez. Social content: The Storytellers.
All rights for image & video reserved.