Feel Intelligent Drive.

Welcome to the new S-Class.

The 2017 Mercedes-Benz S-Class facelift was centred around intelligent safety technologies and the new Energizing Comfort Control – a feature that adapts the car’s interior, lights and music to the driver’s mood.

On-location photography by Igor Panitz showcased the car for literature and online content. For direct communications an exclusive studio setting built the stage to present the new S-Class features. At antoni garage, Berlin.

SEB_S_eciRGB_hero_08
SEB_S_eciRGB_hero_02
SEB_S_eciRGB_hero_03
SEB_S_eciRGB_hero_09
SEB_S_eciRGB_hero_04
SEB_S_eciRGB_hero_06
SEB_S_eciRGB_hero_05
SEB_S_eciRGB_hero_07

For an exclusive circle of S-Class costumers, we created a high-class direct mailing as part of the CRM campaign: with stitched binding, premium uncoated paper and embossed printing, this mailing was developed to evoke a visual and tactile experience.

SEB_S_eciRGB_CRM_01
SEB_S_eciRGB_CRM_04
SEB_S_eciRGB_CRM_02
SEB_S_eciRGB_CRM_03

Studio photography

SEB_S_eciRGB_studio_05
SEB_S_eciRGB_studio_01
SEB_S_eciRGB_studio_04
SEB_S_eciRGB_studio_03
SEB_S_eciRGB_studio_02
My role.

As senior art director my role included the development of look & feel, and art direction of both the studio and location look, with a focus on the location photography in production. Concept and layout for product content in literature, online and CRM.

antoni garage 2017.

Creative Direction: Tilman Gossner, Sven Rumpf. Art Direction with: Damon Aval, David Scherer. Photography: Igor Panitz.

All rights for image & video reserved.