Sense the taste.

Or: how to taste wine without tasting? Sense the taste is an experiment to convey the character of three Churchill’s port wines through visuals and sound.

Within different ambient settings, music and sounds create ‹cymatics› to represent the port wines. The resulting films tell the story of this unique way of experiencing wine.

Churchill’s Port assigned Assembled in Sweden to prototype and create a different way to experience port wine. The main concept focussed on how to taste the wine without tasting it using science and technology.

After researching and learning about the ports from wine makers and experts, chefs and consumers, we learned that people associate tastes with sounds, music and abstract representations like colours, shapes and patterns.

Cymatics visualize sounds through vibrations on the surface of liquids, creating patterns and symmetries. The team built a prototype that translated music that was created for each taste, through a speaker filled with three different port wines.

The result was an installation in three different settings allowing people to see and hear the taste – a sensory experience to bring the essences and characters of each port wine to life.