Independent senior creative and communication designer based in Berlin, specializing in advertising, branding and art direction across all platforms.

With more than fifteen years of experience I develop and lead campaigns, designs and experiences for global brands, start-ups and initiatives.

Working as freelance art and creative director since 2018 I have helped SCHOLZ & FRIENDS launching a mobile brand experience for IWC SCHAFFHAUSEN, awarded by ADC Germany and German Digital Award — supported ZALANDO CREATIVE in concepting and producing customized brand campaigns for NIKE, POLO RALPH LAUREN, HAVAIANAS and ASICS — and co-created look concepts and campaign roll-outs for MERCEDES-BENZ at ANTONI Berlin.

Recently I have had the chance to support STRICHPUNKT in transforming the brand and product communication for BLANCO kitchen solutions — to direct an award-winning packaging design repositioning Jordanian brand MEZETE with BOMBAYDC — and to develop numerous concepts and campaigns for institutional communications on topics between politics, business and society.

I like thoughtful concepts and careful executions, innovative environments and collaborative mindsets. And this is also how I like to approach new projects. <3