Independent senior creative and communication designer based in Berlin, specializing in advertising, branding and art direction across all platforms.
With more than fifteen years of experience I develop and lead campaigns, designs and experiences for global brands, start-ups and initiatives.
Working as freelance art and creative director since 2018 I have helped Scholz&Friends launching a mobile brand experience for IWC Schaffhausen — supported zalando creative in concepting and producing customized brand campaigns for Nike, Polo Ralph Lauren, Havaianas and asics — and co-created look concepts and campaign roll-outs for Mercedes-Benz at antoni Berlin.
In the more recent years I have had the chance to support Strichpunkt in transforming the brand and product communication for BLANCO kitchen solutions — to design direct a complete brand and packaging overhaul repositioning Jordanian brand mezete with BombayDC — and to develop numerous concepts and campaigns for institutional communications on topics between politics, business and society.
—Mercedes–Benz A–Class launch I.
—Mercedes–Benz A–Class launch II.
—Mercedes–Benz S–Class CRM.
—Mercedes–Benz photography.
—Polo Ralph Lauren x zalando.
—Havaianas x zalando.
—Nike x zalando.
—Asics x zalando.
—Noordlicht Gin brand and packaging.
—Sidethink identity.
—Non–Citizens identity.
—Mezete brand and packaging.
—Art direction.
—Branding.
—Conceptual design.
—Content.
—Creative direction.
—Digital.
—Identity.
—Look development.
—Packaging.
—Photography.
—Print, OOH.
—Product design.
—German Digital Award 2022 gold.
—German Digital Award 2022 silver.
—Premios Eficacia Spain 2014 merit.
—Laus Award Spain 2009 gold.
2015—2018 Senior art director at antoni garage Berlin.
2013—2014 Senior art director at DDB Barcelona.
2010—2012 Art director and head of studio at Atletico International Barcelona.
2008—2010 Senior designer and head of design at Villarrosàs Barcelona.